ENTERPRENEUR

ENTERPRENEUR
PERSONAL PROJECT

City venue management company founded on an international model of promoting, marketing, and managing spaces for events and short-term rentals within neighborhoods and urban districts.
Multifunctional space located in the Porta Nuova district of Milan, with an industrial and minimal style, ideal for customizable projects. Thanks to its size and location, it offers unique spaces for events with the public in attendance. Perfect for creative and scenographic setups.
Multifunctional location of 3,900 m2 with indoor and outdoor spaces, 14 meter high ceilings and capacity for up to 3,500 people, located in MIND Milan. It offers foyers, offices, catering, dressing rooms, storage areas and a 400m2 mezzanine for 220 guests.
Management company opera'ng in the restaurant and entertainment industries driven by the aim to innovate the leisure 'me market through quality and Italian DNA.
The first Italian Mountain brand that matches dining, apres-ski, and entertainment on the stage of the Italian Alps. A cutting-edge and cosmopolitan hub dedicated to the new generations that disrupt the concept of a mountain refuge.
A dining format that celebrates the value of sharing by combining fine dining and live music, offering a unique eat-ertainment experience that ends in a collective ritual.
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DESTIONATION & TOURISM ADVISOR

DESTIONATION &TOURISM ADVISOR
MY METHOD

10 years of entrepreneurial experience in the restaurant and entertainment fields in highly tourist-receptive areas, combined with 10 years of innovation and success in city venue management, lay the foundation for strategic and operational consultancy activities in support of public administrations, real estate funds, and corporate headquarters for the redevelopment of tourist destinations or the development of urban neighborhoods and business districts.

The approach oriented towards achieving an "always on" dimension that promotes the positioning of a particular geography by generating footfall is based on the evaluation, design, and promotion of indoor and outdoor spaces, the provision of services for residents, citizens, workers, and tourists, and the creation of onsite and online events.

Visionary capacity and technical expertise are essential starting points for determining the sense of place, attractiveness, and aspirational qualities of these locations.
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EVENT DESIGNER

EVENT DESIGNER
MY METHOD

25 years of creative, managerial, and entrepreneurial experience in the communication and entertainment industry in Italy and abroad provide the foundation for strategic and organizational consultancy activities serving companies and their top management. These activities aim to identify the best practices for brand activation, develop solid and concrete business/sponsorship models, and define innovative formats for live entertainment.

The goal-oriented approach is based on maintaining a constant and collaborative relationship with C-level executives and building an internal team supported by industry professionals to acquire the necessary know-how.

Competence, relationship management, and methodology are the keys to making a difference and successfully overcoming complex obstacles. Ideas do not belong to those who conceive them, but to those who know how to bring them to life.
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TRAINER

TRAINER
MASTER EVENT MANAGEMENT

Over the course of 15 years, the coordination of the Event Management Master's program in collaboration with IED - Istituto Europeo di Design have contributed to training over three hundred managers and full-processing professionals capable of managing the entire event process from planning to execution as well as capable people to excite, getting excited, with their work.

Since its establishment, the Master's program has stood out in the national post-graduate training offer thanks to its experimental study plan and a faculty made up of top industry professionals. Adherence to national and international trends and a high value of the experience offered to students ensuring that the study path remains relevant in a dynamic and rapidly evolving market.
SPEAKER
456
Professionals
involved
375
Students
trained
30
Educational
projects
91
Internship
Partner company
1440
Training
hours
36
Field
experience
SPECIAL THANKS TO
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ABOUT

ABOUT

ANDREA BACCUINI
Creative entrepreneur, with a rare passion for excel formulas, Andrea Baccuini has made destination design the culmination of a long professional experience, which began in New York in 1996. Once back in Italy, he founded It's Cool Events before joining Filmaster Events, a large-scale events production company with which he won the opportunity to organize Rio 2016 Olympics Opening Ceremonies. In 2014, he founded Big Spaces, the first Italian venue management company that deals in the field of promotion, marketing, and management of event locations in Milan, Porta Nuova district. Then, in 2020, amidst the Pandemic, he launched Milano City Studios. In the meantime, he established and developed 5 Club, which gave rise to two highly successful hospitality formats: Super G - Italian Mountain Club and Meraviglioso Singing Restaurant in Courmayeur, Madonna di Campiglio, Cervinia and soon Cortina d'Ampezzo. Already founder of Consulta degli Eventi in Italy, and curator of the Master in Event Management at IED Milan, Andrea Baccuini is called by companies and organizations to play the role of Destination Advisor. An absolute supporter of the crucial importance of contents, also applied to entertainment, he believes that Italy will make it thanks to young people and tourism. He was born in Turin in 1972.
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book

BOOK

OUT THERE WAITING FOR US, THE TOUR-INSTA, A GENETIC MUTATION OF THE CLASSIC TOURIST, DECIDES IN REAL TIME WHAT IS INTERESTING AND WHAT IS NOT, SHARING, PERHAPS ON INSTAGRAM, HIS EXPERIENCE WITH THOUSANDS OF USERS. THE TOUR-INSTA IS CHANGING THE WAY WE TRAVAL, DEFINING NEW TRAVEL METHODS, NEW DESTINATIONS, AND IT IS NOT SURE THAT ITALY IS AMONG THEM. YET ITALY IS A COUNTRY WITH AT LEAST THREE SUPERPOWERS (HISTORY, BEAUTY, PRODUCT). SO, IF WE ARE A NATION OF SUPERHEROES, WHY CAN'T WE TAKE OFF?

THIS BOOK PROVIDES A SERIES OF ANSWERS AND PROPOSALS, OFTEN COUNTERINTUITIVE AND STARTLING, DEDICATED TO TECHNOLOGICAL INNOVATION, NARRATING A TRULY "NEW" TOURISM, PAYING ATTENTION TO THOSE WHO CHOOSE ITALY, TO A NEW WAY OF COMMUNICATING AND WELCOMING.

PAGES WRITTEN FOR ANYONE WHO REALLY WANTS TO "MAKE TOURISM", OR EVEN JUST TRY TO UNDERSTAND WHY ITALY IS THE COUNTRY OF OPPORTUNITIES, OFTEN WASTED.



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STEP FUTURABILITY
DISTRICT

  • Client:
    FASTWEB
  • Period of consultancy:
    September 2020 - July 2021
  • Place:
    Milan, Italy
  • Assignment:
    Project Advisor
  • Description of the assignment:
    The role involved providing support to the management through strategic, design, and economic consulting activities related to the planning and implementation of the new Exxchange space within Fastweb S.p.A.'s Milan headquarters.
Activities carried out:

  • Creative and technical team selection;
  • Supervision and coordination of the team in defining the concept or creative/production project;
  • Selection of partners for content development, techniques, and setups;
  • Supervision of all project phases: pre-production, production, post-production;
    • Budget evaluation for production, implementation, and management;
    • Project schedule definition, risk management, and opportunity assessment;
    • Conducting focus groups with the Brand & Communication department at CSC to enhance the company's professional skills;
    • Organizing strategic and operational meetings;

    COURMAYEUR 2020

    • Client:
      Municipality of Courmayeur
    • Period of consultancy:
      June 2016 - April 2018
    • Place:
      Courmayeur – IT
    • Assignment:
      Brand, Communication and Sales Advisor
    • Description of the assignment:
      The role involved supporting the Brand & Communication department of the Courmayeur Municipality in marketing and promoting the territory.
    Activities carried out:

  • Developing long-term action plans; Managing relationships with private companies/agencies for partnerships with the Municipality of Courmayeur;
  • Supervising and evaluating the services of advisors and suppliers working for/with the Brand & Communication department at CSC;
  • Ensuring the maximum performance of the Courmayeur brand in line with the new positioning and long-term mission.
    • Management of relations with private companies/agencies as potential partners of the Municipality of Courmayeur;
    • Supervision and evaluation of the advisors and suppliers services operating for/with the CSC Brand & Communication Area;
    • Ensuring the maximum performance of the Courmayeur brand in line with the new positioning and long-term mission.

    MIND – MILANO INNOVATION DISTRICT;
    MSG – MILANO SANTA GIULIA

    • Client:
      LENDLEASE
    • Period of consultancy:
      September 2022 - Present
    • Place:
      MILAN - IT
    • Assignment:
      Destination Senior Advisor
    • Description of the assignment:
      The role involves studying a Destination Management strategy aimed at capitalizing on emerging opportunities and formulating an identity-driven vision. Subsequently, it involves the development and implementation of creative and operational projects that are functional to the preparation of spaces to be offered to the events and live communication market.
    Activities carried out:

  • Defining the vision for the destination;
  • Concept developing and supporting individual projects;
  • Designing spaces and services related to leisure and entertainment activities;
  • Identifying surfaces and urban furniture following the Flat-Flax Ability model;
  • Participating in recurring weekly meetings;
  • Content design to support activation strategies;
    • Coordinating project development; Supervising the team in support of advisory-related operations;
    • Assisting in stakeholder management;
    • Executive-level PR (Public Relations);
    • Venue management;
    • Supervising document drafting, presentations, and reports;
    • Overseeing the production of content and/or photo and video materials.

    MILANO SUPER
    CHRISTMAS

    • Client:
      ESSELUNGA
    • Period of consultancy:
      April 2019 - January 2020
    • Place:
      MILAN - IT
    • Description of the assignment:
      The role involved overseeing the strategic and operational aspects of the event implementation and facilitating the work of the internal team and involved suppliers, ensuring the guarantee of processes related to the executional design.
    Activities carried out:

  • Collaboration during the project starting phase;
  • Analysis of the corporate goals and project;
  • Definition of the expected deliverables with the internal team;
  • Definition of tasks and the project schedule;
  • Identification of external and internal resources;
  • Location analysis and selection;
  • Creative Director, Content Director, and Set Designer selection;
    • Creative concept development;
    • Concept presentation to the board for approval;
    • Supervision of the agency selection phase;
    • Budget definition; Supervision of negotiation phases with the general contractor/agency;
    • Risk management; Project stakeholder management;
    • Supervision of project phases: pre-production, production, post-production;
    • Supervision of event management activities by the appointed general contractor/agency.

    SUPER EXHIBITION
    60 ESSELUNGA

    • Client:
      ESSELUNGA
    • Period of consultancy:
      February 2017 - January 2018
    • Place:
      MILAN - IT
    • Description of the assignment:
      The role involved overseeing the strategic and operational aspects of the event implementation and facilitating the work of the internal team and involved suppliers, ensuring the guarantee of processes related to the executional design.
    Activities carried out:

  • Collaboration during the project starting phase;
  • Analysis of the corporate goals and project;
  • Definition of the expected deliverables with the internal team;
  • Definition of tasks and the project schedule;
  • Identification of external and internal resources;
  • Location analysis and selection;
  • Creative Director, Content Director, and Set Designer selection;
  • Creative Director, Content Director, and Set Designer selection;
    • Creative concept development;
    • Concept presentation to the board for approval;
    • Supervision of the agency selection phase;
    • Budget definition; Supervision of negotiation phases with the general contractor/agency;
    • Risk management; Project stakeholder management;
    • Supervision of project phases: pre-production, production, post-production;
    • Supervision of event management activities by the appointed general contractor/agency.

    SPONSORSHIP ESSELUNGA
    ITALIAN FOOTBALL FEDERATION (FIGC)

    • Client:
      ESSELUNGA
    • Period of consultancy:
      September 2021 - Present
    • Place:
      MILAN - IT
    • Assignment:
      Sponsorships and Events Senior Advisor
    • Description of the assignment:
      The role involves overseeing the strategic and operational aspects related to the development and implementation of activations and events in partnership with the Italian Football Federation (FIGC), including the national teams (Azzurri and Azzurre), youth teams, futsal, beach soccer, e-sports, as well as facilitating the work of the internal team, involving professionals and suppliers, and controlling the processes related to executional design.
    Activities carried out:

  • Managing brainstorming sessions and providing support during the research phases;
  • Collaborating in the strategic starting phase;
  • Analysis of the corporate goals and project and defining key performance indicators (KPIs);
  • Brief or creative concepts development; Support in budget definition;
  • Identifying external and available internal resources;
  • Definition of tasks and the project schedule;
  • Identification of external and internal resources;
    • Location analysis and selection;
    • Creative agencies, production companies, and suppliers selection;
    • Supervising negotiation phases with the general contractor/agency; Managing project stakeholders and external relationships;
    • Supervising negotiation phases with the general contractor/agency;
    • Budget definition; Supervision of negotiation phases with the general contractor/agency;
    • Overseeing pre-production, production, and post-production phases;
    • Supervising event management activities by the general contractor.

    ESSELUNGA - OLYMPIC AND PARALYMPIC GAMES MILAN-CORTINA 2026 SPONSORSHIP
    CORTINA 2026

    • Client:
      ESSELUNGA
    • Period of consultancy:
      September 2021 - Present
    • Place:
      MILAN - IT
    • Assignment:
      Sponsorships and Events Senior Advisor
    • Description of the assignment:
      The role involves overseeing the strategic and operational aspects related to the development and implementation of activation projects associated with the Olympic and Paralympic Games - Milan Cortina 2026. This includes facilitating the work of the internal team, providing support in managing relationships with other involved parties, identifying suppliers, and controlling the processes related to executional design.
    Activities carried out:

  • Managing brainstorming sessions and providing support during the research phases;
  • Collaborating in the strategic starting phase;
  • Analysis of the corporate goals and project and defining key performance indicators (KPIs);
  • Brief or creative concepts development; Support in budget definition;
  • Identifying external and available internal resources;
  • Definition of tasks and the project schedule;
  • Identification of external and internal resources;
    • Location analysis and selection;
    • Creative agencies, production companies, and suppliers selection;
    • Supervising negotiation phases with the general contractor/agency; Managing project stakeholders and external relationships;
    • Supervising negotiation phases with the general contractor/agency;
    • Budget definition; Supervision of negotiation phases with the general contractor/agency;
    • Overseeing pre-production, production, and post-production phases;
    • Supervising event management activities by the general contractor.